What is a SEO audit?
Before getting into how to perform a SEO audit, it is necessary to explain what is it and what to expect from it.
Performing search engine optimization audit of your website is important for many reasons. Firstly, you can identify problem areas that need improvement, so you can create an action plan to correct them and, secondly, a good audit SEO will keep your website up to date with the latest developments in the field of search engine marketing and on top of the competition.
What to expect from a SEO Audit?
You should expect 3 things:
- Description of the current status of your web site - a detailed analysis of how your website appears in search, social media, the number of internal / external links and any other information associated with the status of your website.
- The list of actions based on SEO audit checklist, along with explanations for each and every item in the list.
- The report describes the overall marketing strategy for the Internet, using all available sources of traffic and opportunities on the Internet, not just SEO.
Why it important to SEO audit your web site on a regular basis?
Things change very quickly in the SEO industry and what works today may not work for 6 months from now. It is necessary to carry out regular SEO audits (at least 2 times a year) to make sure that your website is up to date with the latest developments.
How to perform your own SEO Audit?
Now that you are convinced that the audit SEO is a must for every website, let's see how you can perform your own audit.
After reading about all the articles about how to audit a website and trying a variety of tools, I came up with a list of 60 items, which covers everything you need to check. To make it easier to work with the list, it is divided into 5 sections: in place of SEO, website management, social media, off-site search engine optimization and web site promotion.